LuLaRoe Faces $164 Million Verdict in Fraud and Contract Case

What Happened?

Multilevel marketing giant LuLaRoe was recently hit with a $164 million jury verdict in California state court after a contentious two-month trial. The case centered around allegations brought by Providence Industries LLC, LuLaRoe’s former clothing supplier. Known in the industry as MyDyer, Providence claimed LuLaRoe ordered tens of millions of dollars in inventory while concealing significant financial troubles.

The relationship soured after LuLaRoe allegedly diverted revenues to fund lavish lifestyles for its owners, Mark and DeAnne Stidham, instead of paying creditors. Mark Stidham reportedly told Providence, “Look guys, I am not going to pay you guys a [expletive] dime unless a judge orders me to pay it.”

The Charges

Providence’s lawsuit accused LuLaRoe of breaching its supply agreement by failing to pay invoices, leading to $33.6 million in damages for breach of contract. The supplier also alleged LuLaRoe fraudulently hid assets by funneling $33 million into shell companies, including Ghost Squadron LLC, which invested in luxury race cars, and real estate holdings like Hudsloan Land Co. LLC and Crown 12 Ranch LLC.

LuLaRoe countersued, claiming Providence had supplied defective products and overcharged them. The jury, however, rejected these arguments, finding that LuLaRoe failed to meet its contractual obligations.

The Verdict

On November 5, 2024, the Riverside County Superior Court jury awarded Providence $164 million, including $96.3 million for fraudulent inducement and $33.6 million for breach of contract. This staggering verdict highlighted LuLaRoe’s use of fraudulent transfers to shield assets from creditors.

The court found that the Stidhams siphoned funds to personal ventures, including a stake in the Swedish race car company Koenigsegg Automotive AB. These fraudulent transfers further implicated LuLaRoe in a scheme to evade financial accountability.

The Aftermath

LuLaRoe's legal woes compound its troubled reputation. The company has previously faced allegations of operating a pyramid scheme, resulting in a $4.8 million settlement with the Washington State Attorney General in 2021. Despite these setbacks, LuLaRoe maintains a devoted base of independent consultants.

Commenting on the verdict, LuLaRoe's attorney, Alex Angulo of Rutan & Tucker LLP, suggested that “post-trial motions may significantly affect the verdict.” Counsel for Providence declined to comment on the substantial jury award.

Potential Next Steps

While LuLaRoe may seek to overturn the verdict through appeals, the outcome underscores the risks faced by multilevel marketing companies operating in legally ambiguous environments. This case may prompt closer scrutiny of corporate practices aimed at shielding assets from creditors.

For Providence, the verdict signifies a hard-fought victory that sets a precedent for enforcing accountability in business contracts. As LuLaRoe’s legal battles continue, its fate remains uncertain amidst mounting scrutiny and financial liabilities.