IP Expert Discusses Unauthorized Use of Company Logo in Promotional Materials

This case involves the use of a specific brand of watercraft in insurance commercials without the company’s knowledge or consent. The insurance company also used trademarked colors to portray it as the soul insurance carrier for the water safety industry. The insurance carrier quickly became a top provider for policies after misrepresenting themselves as policy providers for the company in question.

Question(s) For Expert Witness

1) Please explain how you are qualified to be an expert witness in this case.

Expert Witness Response E-007421

I have dedicated most of my professional career to the study and teaching of intellectual property and creative activity. I have authored multiple books that deal with trademarks and trademark infringement. One of these books contains an overview of trademark doctrine, and how creative activity is regulated, while another examines the relationship between entrepreneurship and the law. I have previously served as an expert witness for trade secret and trademark ownership issues. My work on intellectual property is frequently published, with many of these publications focusing exclusively on trademark laws and trademark dilution.