Prof. Elisabeth Honka

Prof. Elisabeth Honka has over a decade of experience in consumer research and empirical industrial organization across a variety of sectors, including financial services and banking. She obtained her MS in economics from the University of St. Gallen in Switzerland, before receiving both her MBA and PhD in marketing from the University of Chicago. Today, this expert is an active member of several professional organizations, including The Econometric Society, the Industrial Organization Society, the American Economic Association, and the American Marketing Association. She previously served as an assistant professor of marketing at the University of Texas at Dallas and as a visiting scholar of marketing at the University of Southern California. She is currently an assistant professor of marketing at a top business school in southern California.