Mr. Bruce Lifka

Mr. Bruce Lifka earned his BS in Economics and Marketing at Fordham University and his MBA with a focus on Marketing at the University of Chicago. Thereafter, he joined Whitehall-Robins Healthcare, leading marketing efforts and account development in the analgesic and cough suppressant categories. He then joined Pharmacia, where he was responsible for marketing major consumer product lines including Rogaine and Nicorette. He later built the pharmaceutical consulting practice for a prominent public relations firm. He currently serves as the COO of a consumer healthcare product firm in the Midatlantic.