Dr. Sha Yang

Dr. Sha Yang in marketing specializes in internet marketing, search engine optimization, consumer insights and analysis, and quantitative marketing models. After earning her MS in Economics, Statistics, and Marketing from The Ohio State University, she went on to complete her PhD in Marketing. As a member of the American Marketing Association and the American Statistical Association, she is active in her field and has published numerous articles in peer-reviewed journal articles including the Journal of Marketing Research, Journal of Retailing, and Quantitative Marketing and Economics. Additionally, she published the first empirical research regarding sponsored search advertising in the Journal of Management Science. Previously, she served as an Associate Professor of Marketing at New York University and currently, she serves as a Professor of Marketing at a top business school in southern California.