Dr. Larry Chiagouris, MBA, PhD, MPhil

Dr. Larry Chiagouris, MBA, PhD, MPhil

Adjunct Professor, NYU Stern School of Business (New York City, NY)

Bachelor of Science, New York University Leonard N. Stern School of Business

Dr. Larry G. Chiagouris has 49 years of experience in Advertising and Marketing. He earned his BS in Economics from the New York University Leonard N. Stern School of Business, his MPhil in Business from the City University of New York, his PhD in Marketing and Buyer Behavior from CUNY Baruch College, and his MBA in Industrial Psychology from CUNY Baruch College. Formerly, he served as the Executive Vice President at Bates Worldwide, Inc., as the Vice President of Public Relations and President and Managing Director of CDB Research at Havas PR North America, as the Vice President and Director at Starz Encore, and as Vice President and Chief Marketing Officer at eCode.com. Currently, he serves as the President of BrandMarketing Services, Ltd. and as a Tenured Professor in the Marketing Department at Lubin School of Business- Pace University.

l*********@a***.com

(917) ***-****

New York City, New York

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Radar Metrics At A Glance

Expert Witness Activity

68

Plaintiff Cases

30

Defense Cases

34

Expert Challenges

45

Deposition Transcripts

14

Publications

60

Media & News

954

Social Media Mentions

368

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Expert Witness Activity

Radar found 68 records

Case Name

Role

Filed Date

Barry Sewall, Individually, et al. v. Home Partners Holdings, LLC, et al.

Expert Witness

2022-07-12

US Dominion, Inc., et al. v. Fox Corporation, et al.

Expert Witness

2021-11-08

SGO Corporation Limited, et al. v. Newsmax Media, Inc.

Expert Witness

2021-11-03

Radar monitors both national and state court systems to track litigation activity and access court documents.

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Litigation Analytics

Retained By

Defense

Plaintiff

53%47%

Activity over time

0

25

50

75

100

2000

0

2002

0

2004

0

2006

0

2008

0

2010

0

Activity by state

Map of USA

Case Outcome

0

25

50

75

100

Publications

Radar found 60 records

Title

Type

Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping

Journal Article

Are Consumers Ready for Augmented Reality? Factors Influencing Online Footwear Purchasing Intentions Using AR Technology

Journal Article

Uses of Survey Research in Damages Estimation

Book Chapter

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Media & News

Radar found 954 records

Title

Description

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Depositions & Transcripts

Radar found 14 records

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Education

Institution

Degree Type

New York University Leonard N. Stern School of Business

Bachelor of Science

CUNY Baruch College

Doctor of Philosophy

CUNY Baruch College

Master of Business Administration

Work History

Title

Employer

Adjunct Professor

NYU Stern School of Business (New York City, NY)

Professor [Tenured]

Lubin School of Business- Pace University (New York, NY)

President

BrandMarketing Services, Ltd. (Boca Raton, FL)

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