Expert Radar
Dr. Dominique Hanssens, PhD
Graduate Instructor, Purdue University (West Lafayette, IN)
Doctor of Philosophy, Purdue University
Dr. Dominique M. Hanssens has 48 years of experience in Strategic Marketing. He studied Applied Economics at the University of Antwerp and earned his MS and PhD in Management from Purdue University. Formerly, this expert served as the Associate Dean, as the Bud Knapp Professor of Marketing, and as the Faculty Director of the Global Executive MBA Program for the Americas and the Morrison Center for Marketing and Data Analytics at the UCLA Anderson School of Management. Currently, this expert is a Senior Advisor at Cornerstone Research and the Distinguished Research Professor of Marketing at UCLA Anderson School of Management.
d*********@******.ucla
(310) ***-****
Los Angeles, California
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Radar Metrics At A Glance
Expert Witness Activity
85
Plaintiff Cases
16
Defense Cases
64
Expert Challenges
44
Deposition Transcripts
11
Publications
117
Media & News
637
Social Media Mentions
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Expert Witness Activity
Radar found 85 records
Case Name | Role | Filed Date |
|---|---|---|
Intuit, Inc. v. H&R Block, Inc., et al. | Expert Witness | 2024-01-15 |
Michael D Hellman, et al. v. Polaris Industries, Inc., et al. | Expert Witness | 2023-08-30 |
Michael Hellman, et al. v. Polaris Industries, Inc., et al. | Expert Witness | 2021-05-25 |
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Litigation Analytics
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Publications
Radar found 117 records
Title | Type |
|---|---|
The Impact of Advertising On a Company’s Stock Price Conditions for Positive, Neutral, Negative, And Reverse Effects | Journal Article |
Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses | Journal Article |
Financial returns to corporate brand extensions: does typicality matter? | Journal Article |
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Media & News
Radar found 637 records
Title | Description |
|---|---|
Discussion: View Thread - Entrepreneurship Division | Oct 31, 2024 ----- The Dominique Hanssens award of up to $5,000 USD for selected PhD and post-doctoral fellows, at accredited universities, for best papers ... |
Virtual Influencers, Advertising's Financial Impact ... | Aug 28, 2024 ----- ... Dominique M. Hanssens , Distinguished Research Professor of Marketing, UCLA Anderson School of Management ... presented research. Event ... |
The PNC Fin. Servs. Grp. v. Plaid Inc. | Aug 7, 2024 ----- Dominique Hanssens (ECF No. 232); and (4) Mr. Jason Chan (ECF ... fraud on PNC customers that used Plaid Link. (ECF No. 299 at 2). At ... |
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Depositions & Transcripts
Radar found 11 records
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Education
Institution | Degree Type |
|---|---|
Purdue University | Doctor of Philosophy |
Purdue University | Master of Science |
University of Antwerp | Other |
Work History
Title | Employer |
|---|---|
Graduate Instructor | Purdue University (West Lafayette, IN) |
Executive Director | Marketing Science Institute (Cambridge, MA) |
Senior Advisor | Cornerstone Research (Los Angeles, CA) |
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