Expert Radar
Dr. Dominique Hanssens, PhD
Dr. Dominique Hanssens, PhD
Graduate Instructor, Purdue University (West Lafayette, IN)
Doctor of Philosophy, Purdue University
Dr. Dominique M. Hanssens has 48 years of experience in Strategic Marketing. He studied Applied Economics at the University of Antwerp and earned his MS and PhD in Management from Purdue University. Formerly, this expert served as the Associate Dean, as the Bud Knapp Professor of Marketing, and as the Faculty Director of the Global Executive MBA Program for the Americas and the Morrison Center for Marketing and Data Analytics at the UCLA Anderson School of Management. Currently, this expert is a Senior Advisor at Cornerstone Research and the Distinguished Research Professor of Marketing at UCLA Anderson School of Management.
d*********@******.ucla
(310) ***-****
Los Angeles, California
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Radar Metrics At A Glance
Expert Witness Activity
85
Plaintiff Cases
16
Defense Cases
64
Expert Challenges
44
Deposition Transcripts
10
Publications
117
Media & News
589
Social Media Mentions
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Expert Witness Activity
Radar found 85 records
Case Name | Role | Filed Date |
|---|---|---|
Intuit, Inc. v. H&R Block, Inc., et al. | Expert Witness | 2024-01-15 |
Michael D Hellman, et al. v. Polaris Industries, Inc., et al. | Expert Witness | 2023-08-30 |
Michael Hellman, et al. v. Polaris Industries, Inc., et al. | Expert Witness | 2021-05-25 |
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Litigation Analytics
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Publications
Radar found 117 records
Title | Type |
|---|---|
The Impact of Advertising On a Company’s Stock Price Conditions for Positive, Neutral, Negative, And Reverse Effects | Journal Article |
Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses | Journal Article |
Financial returns to corporate brand extensions: does typicality matter? | Journal Article |
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Media & News
Radar found 589 records
Title | Description |
|---|---|
Mastering the Intangible, Interdisciplinary, and Invisible Nature ... | Jul 1, 2024 ----- Hanssens , Professor of Marketing at the UCLA Anderson School of Management Three audiences the marketing, finance and accounting ... |
Stewarding The World's Most Valuable B2B Brand | Jun 15, 2024 ----- ... Mike Hanssens . By that measure, Palin is the curator of the most valuable business -to- business (B2B) brand on the planet. To Palin, the keys ... |
What's Current May 2024 | Jun 13, 2024 ----- Professor Emeritus Mike Hanssens believes if accountants, investors and managers agree on a common math, vocabulary and knowledge base, they ... |
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Depositions & Transcripts
Radar found 10 records
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Education
Institution | Degree Type |
|---|---|
Purdue University | Doctor of Philosophy |
Purdue University | Master of Science |
University of Antwerp | Other |
Work History
Title | Employer |
|---|---|
Graduate Instructor | Purdue University (West Lafayette, IN) |
Executive Director | Marketing Science Institute (Cambridge, MA) |
Senior Advisor | Cornerstone Research (Los Angeles, CA) |
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