Wine & Spirits and Travel Retail industries Expert Witness

Expert Qualifications

This expert has over 30 years of experience in the wine and spirits industry and is highly familiar with the global trends. Prior to establishing his own consultancy, he held senior positions at Pernod Ricard and Seagram. While Vice President of Marketing for Pernod Ricard Americas Travel Retail, he created the Marketing Department for this new company which, under his management, grew volume sales to over 1 million cases and over $20 million profit in the Americas Duty Free and Resort channels. As Director of Global Export and Travel Retail Marketing at Pernod Ricard USA, he created the marketing team for Global Export and Travel Retail for the Export territories China and Hong Kong, Japan, Australia, the Middle East, South Africa, Europe, the Americas, and Travel Retail. This expert held numerous sales and marketing positions at Seagram Americas, including ABSOLUT VODKA U.S. National Marketing Manager. He was responsible for brand positioning, packaging, pricing, marketing strategy, sales incentives, and distributor management for iconic Wine & Spirits brands including ABSOLUT VODKA, Stolichnaya, Crown Royal, Martell Cognac, Captain Morgan Spiced Rum, Chivas Regal, The Glenlivet, Wild Turkey Bourbon, Jameson Irish Whiskey, Patron Tequila, Beefeater Gin, Kahlua, Sterling Vineyards, and Jacob's Creek. He received a B.A. in Cultural Anthropology and Comparative Cultures from the University of Virginia.