Advertising Expert Witnesses in Washington
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Mr. Ian Lurie
Washington
This highly-qualified expert has over 24 years of experience in search engine optimization and is a recognized leader in the field. He earned his BA from the University of California, San Diego, and his JD from the University of California, Los Angeles. He is the author of multiple books and publications on search engine optimization and online marketing and has appeared at numerous speaking...
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Telecommunications, IT, & Advertising Technology Expert Witness
Washington
This highly qualified expert has extensive experience in the areas of telecommunications, advertising technology, IT, and computer software. He earned his BS in mathematics and systems science from UCLA and completed graduate work in electrical engineering and statistics at Loyola Marymount University in Los Angeles. He currently holds 10 patents involving human-computer design. He is active in...
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Dr. Robert Palmatier, PhD
Washington
Dr. Robert W. Palmatier has 40 years of experience in Business and Finance with expertise in Administration and Marketing. He earned his BSEE and MSEE from Georgia Institute of Technology, his MBA in Marketing Management from Georgia State University, and his PhD in Business Administration and Management and Marketing from the University of Missouri. Formerly, this expert served as Lieutenant in...
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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