Advertising Expert Witnesses in Washington
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Telecommunications, IT & Advertising Technology Expert Witness
This highly qualified expert has extensive experience in the areas of telecommunications, advertising technology, IT, and computer software. He earned his BS in mathematics and systems science from UCLA and completed graduate work in electrical engineering and statistics at Loyola Marymount University in Los Angeles. He currently holds 10 patents involving human-computer design. He is active in his field as an author of several industry publications. He has formerly held a number of technology-related roles, including scripting and development director for Time Warner Cable, technical designer for Intertek Corporation, and lead interface designer for Rovi. Currently, this expert serves as a senior technology analyst for an advertising sales and production services company, as well as the owner of a technology consulting group in Washington.
Owner, A technology consulting group in WA
Bachelor of Science (BS), University of California Los Angeles
Washington
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FAQs for Advertising Expert Witnesses
What is the role of an advertising expert witness?
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
What types of cases might require an advertising expert witness?
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Can an advertising expert witness help with digital marketing disputes?
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Are there subspecialties within the field of advertising that an expert witness might focus on?
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
How can an advertising expert witness assist in a case involving false product claims?
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
How does Expert Institute select its Advertising expert witnesses?
Expert Institute offers a personalized approach to help you find the highest quality experts. We source actively-practicing professionals who match all your requirements for specialty areas, work experience, litigation history, fee range, certifications, location, and more.