Advertising Expert Witnesses in Virginia
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Mr. Bruce Lifka
Virginia
This expert earned his BS in Economics and Marketing at Fordham University and his MBA with a focus on Marketing at the University of Chicago. Thereafter, he joined Whitehall-Robins Healthcare, leading marketing efforts and account development in the analgesic and cough suppressant categories. He then joined Pharmacia, where he was responsible for marketing major consumer product lines including...
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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