Advertising Expert Witnesses in Pennsylvania
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Dr. David Reibstein
Pennsylvania
This extremely qualified expert earned his BS in business administration and a BA in statistics and political science from the University of Kansas. He earned his MBA from Tulane and his PhD in industrial administration with a focus on marketing from Purdue University. He is a member of the American Marketing Association and the Association for Consumer Research. He has worked as a marketing...
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Prof. Eric Bradlow, PhD
Pennsylvania
Professor Eric Thomas Bradlow has 30 years of experience in Applied Statistics and Marketing Research. He earned his BS in Mathematics and Economics from the University of Pennsylvania, and his MA and PhD in Statistics from Harvard University. Currently, this expert is the K.P. Chao Professor of Marketing, Statistics, Education and Economics, the Chair of the Wharton Marketing Department, and the...
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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