New Jersey
This expert has over two decades of experience in the hospitality industry. He earned his MS in Labor Studies from the University of Massachusetts and went on to complete his PhD in Economics at Pennsylvania State University. As a member of the Travel Industry Association and Hotel Sales and Marketing International, he is active in his field and is a recognized leader in the hotel marketing...
Specialties:
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
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An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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