Advertising Expert Witnesses in Massachusetts
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Prof. Josh Wiesman
Massachusetts
This expert has been involved with children’s product development for over 17 years, focusing on consumer products and medical devices. He has over 20 patents issued for various products and has generated over $400 million in retail sales through his patents and products. He recently designed a baby lounger with safety in mind, utilizing features aimed at reducing the risk of SIDS. Formerly, he...
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Mr. Michael Simon
Massachusetts
This expert has over 25 years of experience in the legal industry. He earned his BA from Tufts University and his JD from Loyola University of Chicago. He began his career serving as an associate with several law firms in Chicago, and went on to work for several legal technology start-ups, specifically focused on privacy and eDiscovery. He served as vice president and chief technical officer at...
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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