Advertising Expert Witnesses in Florida
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Ms. Beth Mc Clean
Florida
This qualified expert is a digital marketing professional with over 10 years of experience with search engine optimization. Throughout her career, she has developed proficiency in web analytics tracking and reports, search engine optimization and search engine management, as well as google analytics and digital quality assurance. Formerly, this expert served as an analyst of digital marketing and...
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Dr. Larry Chiagouris, MBA, PhD, MPhil
New York
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Florida
Dr. Larry G. Chiagouris has 49 years of experience in Advertising and Marketing. He earned his BS in Economics from the New York University Leonard N. Stern School of Business, his MPhil in Business from the City University of New York, his PhD in Marketing and Buyer Behavior from CUNY Baruch College, and his MBA in Industrial Psychology from CUNY Baruch College. Formerly, he served as the...
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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