Advertising Expert Witnesses in California
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Mr. Simon Warwick Smith
California
This book publicity and marketing expert has over 20 years of experience in the field. He earned his BS from the Australian National University and his MS in Psychology from John F. Kennedy University. Formerly, this expert served as a Business Analyst at International Computers LTD, as a Senior Analyst at Australian Minerals Economics, as a Project Manager at Pacific Bell Directory, as a...
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Search Engine Optimization (SEO) and Pay Per Click Expert Witness
California
For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.
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Ms. Jessie Stricchiola
California
Ms. Jessie C. Stricchiola has over 23 years of experience in Digital Marketing, Search Engine Optimization, and Click Validity Analysis. She earned her BA from Smith College. Formerly, this expert served as a Director of Online Marketing at Chase Law Group and as a Click Measurement Consultant at Urchin Software. She has also been a Search Platform Click Validity Consultant at Microsoft...
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Advertising Expert Witness
California
This highly qualified expert has over twenty years of experience in strategy and brand management. She earned her BS in business administration from Fundaçao Getulio Vargas in Sao Paulo, Brazil and her MBA from Harvard Graduate School of Business. She has previously served as CMO for Arbonne International, SVP and CMO for Isagenix International, and as the founder and CEO of Pozzani and...
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Dr. Dominique Hanssens, PhD
California
Dr. Dominique M. Hanssens has 48 years of experience in Strategic Marketing. He studied Applied Economics at the University of Antwerp and earned his MS and PhD in Management from Purdue University. Formerly, this expert served as the Associate Dean, as the Bud Knapp Professor of Marketing, and as the Faculty Director of the Global Executive MBA Program for the Americas and the Morrison Center...
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Mr. Peter Beren
California
This book publishing and publicity expert has over 35 years of experience in the field. He earned his BA in English literature at Tufts University. This expert holds memberships in the Association of Authors Representatives and the Independent Book Publishers Association. He has published two books, including The Writers Legal Companion. Formerly, this expert served as the Executive Editor at...
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Ms. Sarah Butler, MPhil, MA
California
Ms. Sarah Butler has 25 years of experience in Market Research and Statistical Analysis. She earned her BA in History and Sociology from Wellesley College, her MPhil from Trinity College, and her MA in Sociology from Temple University. Formerly, this expert served as an Adjunct Professor at Temple University and as a Consultant at Integrated Marketing Associates. Currently, this expert is a...
Mr. Bobby Hacker
California
This highly qualified expert is specialized in sports media law. He received his BA from the University of California, Berkeley before completing his JD at San Fernando Valley College of Law. He is an active member in a number of sports associations, including a board of directors position as the president of the Sports Lawyers Association. He has published on the legal aspects of big sports...
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Mr. Daniel Durbin
California
This highly qualified expert has 25 years of experience in studying and writing about various aspects of sports media. He received his MA in communication studies from California State University, Northridge and his Ph.D. in rhetorical theory and criticism from the University of Southern California. This expert has appeared as an expert on sports media and society in hundreds of articles and news...
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Mr. Brad Batesole
California
This highly-qualified expert has nearly 15 years of experience in marketing with expertise in search marketing and search engine optimization. He earned his BBA in marketing and communications from Azusa Pacific University. Throughout his career, this expert has held many positions including digital marketing director at Five Sharp, the head of operations and marketing at Geodelic Systems, Inc,...
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
Expert Institute offers a personalized approach to help you find the highest quality experts. We source actively-practicing professionals who match all your requirements for specialty areas, work experience, litigation history, fee range, certifications, location, and more.