Advertising Expert Witnesses in California
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Advertising Experts in California
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Search Engine Optimization (SEO) & Pay Per Click Expert Witness
For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.
Search Engine Marketing Consultant, null
Master of Business Administration (MBA), Dominican University of California
Napa,
California
Advertising Expert Witness
This highly qualified expert has over twenty years of experience in strategy and brand management. She earned her BS in business administration from Fundaçao Getulio Vargas in Sao Paulo, Brazil and her MBA from Harvard Graduate School of Business. She has previously served as CMO for Arbonne International, SVP and CMO for Isagenix International, and as the founder and CEO of Pozzani and Associates, Inc. This expert is the current CMO for a leading legal services advertising agency.
Newport Beach,
California
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FAQs for Advertising Expert Witnesses
What is the role of an advertising expert witness?
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
What types of cases might require an advertising expert witness?
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Can an advertising expert witness help with digital marketing disputes?
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Are there subspecialties within the field of advertising that an expert witness might focus on?
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
How can an advertising expert witness assist in a case involving false product claims?
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
How does Expert Institute select its Advertising expert witnesses?
Expert Institute offers a personalized approach to help you find the highest quality experts. We source actively-practicing professionals who match all your requirements for specialty areas, work experience, litigation history, fee range, certifications, location, and more.