Advertising Expert Witnesses in Arizona
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Mr. David Southwell
Arizona
Mr. David R. Southwell has 43 years of experience in fields Engineering and Mechanics with expertise in Automotive and Marketing. He earned his BBM in Marketing and Product Development and his MEng from the University of South Australia. Formerly, this expert served as the New Product Manager at South Pacific Tyres, as the Director and Dealer Principal at The Tyreman, and as the Technical...
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Mr. Edward Stockton
Arizona
Mr. Ted Stockton has 26 years of experience in the field of Applied Econometrics. He earned his BA in Economics from Western Michigan University and his MS in Agricultural and Resource Economics from the University of Arizona. Since 1998, this expert has served as the Vice President of Economics Services at The Fontana Group Inc.
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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